Fractalia Lowers Operating Costs for Digital Signage
Managing a digital signage infrastructure and distributing content on a per-screen basis is not a trivial task. Then, imagine expanding to more than 4,200 screens in more than 1,600 stores located throughout Spain. This was the “New Image” project plan, implemented by Vodafone Espana, S.A.U., a subsidiary of Vodafone Group Plc—one of the world’s leading mobile telecommunications companies. A key component of the solution was the management platform, which supported Vodafone’s visionary marketing strategy, while reigning in IT support costs.
The reason for deploying such a large number of screens was to influence consumer purchasing decisions by showing corporate advertising, interactive programs, and demos of new products and services. In fact, the number of digital signage displays in some stores increased nine-fold, from two to as many as 18 screens. With this bold change, Vodafone improved the appearance of its retail outlets and increased its in-store presence. Seeking to manage content and infrastructure centrally in order to reduce operating costs, Vodafone chose to implement a software solution and contract management services from Fractilia Remote Systems.
Read more of the Fractalia Lowers Operating Costs for Digital Signage Case Study: http://www.intel.com/content/www/us/en/retail/digital-signage-amt-fractalia-study.html